Overnight Success – Culture Custodian (2022-2024)
Bringing Nigeria’s most inspiring success stories to life
Overnight Success is an interview series by Culture Custodian that goes beyond the surface to explore the journeys of Nigeria’s most impactful creatives, entrepreneurs, and industry leaders. Through conversations, it uncovers the pivotal moments, challenges, and triumphs that shaped their careers.
For the past two years, Mastermind CC worked closely with the Culture Custodian team to ensure that Overnight Success became one of Nigeria’s most compelling interview series.
CLIENT: Overnight sucess
YEAR: 2022-2024
Mastermind CC’s Contribution
- Premium Video Production & Creative Direction
From the first-ever episode to its latest releases, we played a critical role in directing, editing, and shaping the overall production quality of the series. Our work set the foundation for a visually appealing and well-paced interview format that keeps audiences engaged. - Post-Production & Distribution Strategy
We handled the editing, color grading, and storytelling enhancements, ensuring each episode maintained a high standard of quality. Our team also supported strategic content distribution across YouTube, Instagram, and other platforms, maximizing reach and engagement. - Branding & Promotional Content
Mastermind CC crafted dynamic promotional edits, social media cutdowns, and visual assets that made Overnight Success stand out. From poster boys like Burna Boy’s Manager and Sister Ronami, and Rima of Marvins. Taiwo Adeyemi, Jola Ayeye and other Nigeria’s rising creative voices, we helped push the show into mainstream conversations.
Notable Episodes & Guests
- Jola Ayeye – Writer, media entrepreneur, and co-host of I Said What I Said podcast. Jola’s influence on Nigeria’s creative and podcasting space made her Overnight Success episode a standout.
- Rima Tahini – A powerhouse in the African music industry, her insights into A&R and artist development were invaluable.
- Ronami Ogulu – Creative director and stylist, best known for her work with Burna Boy, sharing her journey in the fashion and entertainment industry.
- Taiwo Adeyemi – A rising voice in media and culture, shedding light on storytelling and brand-building in Nigeria.
- Motolani – Renowned music journalist and critic, offering deep industry perspectives on the evolution of Afrobeats.
- Banke Kuku – Luxury fashion designer, known for her vibrant textile designs and global impact on African fashion.
- David Adeleke – Media strategist and journalist, exploring the intersections of media, culture, and business in Africa.
Creative directors, business moguls, and cultural influencers – sharing insights on industry growth and personal development.
Why Choose Mastermind CC?
Our partnership with DevFest Lagos 2024 underscores Mastermind CC’s expertise in managing large-scale events with precision and creativity. We understand the nuances of the tech industry and are adept at producing content that resonates with diverse audiences.
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